Tag-Archive for » car industry «

Saturday, January 17th, 2009 | Author:

Electric propulsion provides some excitement amid the gloom

THE sombre mood at this year’s Detroit motor show manifested itself most visibly in the austerity of the exhibitors’ displays, and Chrysler’s in particular. Over the years the smallest of America’s Big Three manufacturers has introduced new models by driving a sport-utility vehicle through the plate-glass windows of the Cobo Hall, dropping a pickup from the roof and firing a minivan through the air. But having just received a life-saving government bail-out, Chrysler did not want to appear extravagant. Gone were the over-the-top stunts and computer-controlled fountains. Instead it opted for a simple exhibit that resembled a giant showroom.

A beacon in the darkness

A beacon in the darkness

General Motors (GM), the recipient of its own bail-out, also opted for the corporate hair shirt. Ford, the strongest of the Big Three, was careful not to appear too flashy. And even the Japanese carmakers, wary of reviving protectionist sentiments, took a low-key approach. Only the Germans were in a party mood. Some carmakers, including Nissan, Land Rover and Porsche, did not attend the show at all—understandably, given the collapse of America’s car market during 2008.


Category: Articles  | Tags: ,  | Leave a Comment